By now, you have a solid understanding of heuristics, including: Now, let’s talk about a related but distinct concept: cognitive…

What Is Confirmation Bias? Confirmation bias is the tendency to seek out and attend to information that affirms one’s pre-existing beliefs…

What Is Status Quo Bias? The status quo bias refers to people’s preference for decisions and behaviours that preserve the current state…

What Is Loss Aversion? Loss aversion is the tendency for people to perceive potential losses as more significant or consequential than potential…

A related concept to loss aversion is risk aversion. What Is Risk Aversion? Risk aversion is our preference for more…

What Is In-Group Bias? In-group bias is people’s tendency to favour members of their own social group over non-members. This…

What Is the Just World Hypothesis? People perceive social situations and make attributions based on the notion that everyone gets…