Heuristics
1. What Are Heuristics?
What Are Heuristics? Video Transcript Example: Salesperson It is late afternoon. You are home, and someone rings the doorbell. You…
2. Modes of Processing / Dual Processing
An important theoretical cognitive construct pertinent to understanding heuristics in social situations is mode of processing. What Are Modes of…
3. Memory
What Is Memory? Colloquially, when talking about memory, we usually refer to episodic memory. Episodic memory includes memories of specific…
4. Mental Representations
In the previous topic (3. Memory), we mentioned “knowledge representation”. What IS that? What Are Mental Representations? Mental representations are…
5. The Availability & Representativeness Heuristics
The two most ubiquitous heuristics are the availability and the representativeness heuristic (Tversky & Kahneman, 1974). What Is the Availability…
6. Dig Deeper
Individuation Versus Stereotyping Something else worth pointing out — and you may have noticed it already — is that someone…
7. The Availability & Representativeness Heuristics: Conclusion
At this point, you should have a solid understanding of: They are not good or bad in themselves. Instead, they…
8. The Anchoring Heuristic (a.k.a. Anchor & Adjust Heuristic)
One last heuristic to introduce, which is rarely confused with availability or representativeness but actually has a similar underlying cognitive…
9. Let’s Practice Identifying & Applying These Three Heuristics
Practice Scenario & Questions Example: Hiring committee You are sitting on a hiring committee for a leadership position in a…
